浙江漆艺的传承与创新——以泥金彩漆为例

Inheritance and innovation of Zhejiang lacquer art——take muddy gold colored paint as an example

浙江漆艺文化历史悠久,大到堆漆佛座,小到提桶、果盘。目前仅在宁波传承的民间手工技艺——非物质文化遗产泥金彩漆,在这个飞速发展的时代也需要传承创新发展。近年来在传承队伍和产品现代化发展方面都有所突破,但是在产品多元化发展方面还有待提高。本文结合宁波泥金彩漆现状分析,对如何适应现代市场需求的问题做探究,从与高端品牌合作、多领域创新发展、销售模式创新、产品现代化、工艺改良5个方面进行论述,明确传统手工艺的未来发展方向,为漆艺行业的创新发展起到示范性作用,甚至可以将传统手工艺焕发二次新生命的生产销售模式推广到同为民间手工艺的竹编、金银彩绣等行业,为中华优秀传统手工艺的发展提供理论参考。

lacquer art culture in Zhejiang has a long history which been seen from lacquer painting Buddha to painted bucket and fruit bowl. The muddy gold colored paint, as an intangible cultural heritage which is folk art technique only exists in Ningbo, Zhejiang province, needed to be inherited, innovated and developed in this era of rapid development. Except for a breakthrough in inheritance team and product modernization the focus should be pay more on the diversity of products. This article explores the problem of how to adapt to the modern market demand by taking the analysis on current situation of muddy gold colored paint. It provides the suggestion on future development of traditional folk art and makes an example for the innovative development of lacquer art industry by presentations of five aspects: high-end brand cooperation, innovation-drive development, sales model modernization, product innovation, process improvement. It also suggests the sales model which gives new born to the traditional handicrafts can be used on folk handicrafts as bamboo weaving, gold and silver embroidery to make theoretical reference for the development of excellent traditional Chinese handicrafts.