黑龙江省会展业和旅游业耦合发展研究

Study on the coupling development of Exhibition industry and tourism in Heilongjiang Province

会展业作为现代新兴的朝阳产业,为经济的发展作出了巨大贡献。会展业与旅游业具有相通性,二者的耦合发展,有利于提升地区旅游形象,推动区域经济发展。本研究以黑龙江会展旅游的发展为研究对象,对会展旅游及耦合的含义做了简要介绍,重点分析了黑龙江省会展业与旅游业耦合发展过程中存在的问题,并针对这一系列问题提出了解决对策。

As a modern emerging sunrise industry,the conference and exhibition industry has made great contribution to the economic development.It correlates with the tourist industry and the coupling of the two is conducive to the promotion of the regional tourism image and regional economic growth.Centred on the development of MICE tourism in Heilongjiang Province,this paper gives a brief introduction of MICE tourism and coupling,lays special stress on analyzing the problems behind the coupling of the conference and exhibition industry and the tourist industry in Heilongjiang Province,and then puts forward corresponding countermeasures to address these problems.