我国数字文化产业高质量发展路径

Research on the High-quality Development Path of China’s Digital Culture Industry

当前,互联网、物联网、大数据等新技术发展迅速,新技术与传统产业融合趋势明显。新时代背景下,数字技术与文化产业融合发展是文化产业升级的必然趋势。“十四五”时期是我国数字文化高质量发展的关键期和机遇期,我国数字文化将呈现产业蓬勃发展的消费模式向线上转变的新业态频出的局面。然而,仍会存在业态发展不成熟、“数字鸿沟”等问题。因此,针对其这些问题,提出技术创新、文化产品和服务供给、培养新业态以及规范治理四个发展路径。

At present, new technologies such as Internet, Internet of Things and big data are developing rapidly, and the trend of integration of new technologies and traditional industries is obvious. In the new era, the integration of digital technology and cultural industry is the inevitable trend of cultural industry upgrading. The 14th Five-Year Plan period is the key and opportunity period for the high-quality development of China’s digital culture. At present, China’s digital culture industry is developing vigorously, the consumption pattern is changing online, and new formats are frequent. However, there are still some problems, such as immature business development and “digital divide”.Aiming at the problems, this paper puts forward four development paths: technological innovation, supply of cultural products and services,cultivation of new formats, and standardized governance.