广州市发展壁球运动的SWOT分析

SWOT Analysis of Squash Movement in Guangzhou City

该文运用SWOT分析法以及结合壁球运动的特点,对广州市开展壁球运动的优势、劣势、机会、威胁进行了研究分析,并根据广州市的实际情况,提出了建议与措施。研究发现,广州市作为我国经济最为发达的地区之一,市民具有较高的消费能力,有承办洲际体育盛会——亚运会的丰富经验,地理位置毗邻亚洲壁球竞技水平顶尖的香港、澳门,具备开展壁球运动的所需条件。因此,应当抓住时机,在疫情常态化的局面下,克服各种不利因素,采取措施,更好地开展壁球运动。

This paper analyzes the advantages, disadvantages, opportunities and threats of squash in Guangzhou by using SWOT analysis and combining the characteristics of squash, and puts forward some suggestions and measures according to the actual situation of Guangzhou. The study found that: Guangzhou city as one of the most economically developed areas in China,has high consumption capacity and rich experience in hosting the intercontinental sports event, the Asian Games. It is geographically adjacent to two top squash competitive cities in Asia, Hong Kong and Macao, launched a campaign to squash with required conditions, should seize the opportunity, overcome the disadvantage factors under the situation of normalization of the COVID-19, to squash better movement.