数字化赋能江西省健身俱乐部高质量发展研究

Research on Digital Empowerment of High Quality Development of Health Clubs in Jiangxi Province

在新一轮信息化产业建设和产业转型发展背景下,探究数字化赋能传统健身俱乐部驱动其高质量发展具有重要的现实意义。数字经济作为一种新兴的经济业态,其与实体经济的高度融合催生了传统产业新模式,焕发了新气象,而数字化在二者交互式发展中的作用不容小觑,已然成为助推经济发展的重要引擎。疫情常态下,江西省实体经济受到了巨大打击,以线下经营为主体的健身俱乐部也未能幸免。疫情期间江西省健身机构受疫情防控影响无法开放和经营,高昂的场地租金、资金流通困难加上传统管理模式的弊端日益暴露,众多健身机构面临关停倒闭。但疫情同样为体育俱乐部的发展创造了新的发展契机,该文运用文献分析、案例分析、专家访谈等研究方法,对江西省健身俱乐部的发展现状进行分析,从市场生产要素等维度出发,论证数字化赋能江西省健身俱乐部的可行性,以期为数字化赋能江西省健身俱乐部高质量发展提供理论和实践依据。

Research on high-quality development of fitness clubs in Jiangxi Province under the background of a new round of information industry construction and industrial transformation, it is of great practical significance to explore the digital empowerment of traditional fitness clubs to drive their high-quality development. As a new economic form,the high integration of digital economy and real economy has given birth to a new mode of traditional industry, and the role of digitization in the interactive development of the two can not be underestimated, has become an important engine for economic development. Under the epidemic situation normal condition, the Jiangxi Province entity economy has received the huge blow, and the fitness clubs with offline business as the main body have not been spared. During the epidemic, fitness institutions in Jiangxi Province were unable to open and operate due to the impact of epidemic prevention and control. Due to the high venue rent, the difficulty in capital circulation and the increasingly exposed drawbacks of the traditional management model, many fitness institutions were faced with closure and bankruptcy.However, the epidemic situation has also created a new development opportunity for the development of sports clubs.This paper uses literature analysis, case analysis, expert interviews and other research methods to analyze the development status of fitness clubs in Jiangxi Province, and demonstrates the feasibility of digital empowerment of fitness clubs in Jiangxi Province from the dimensions of market production factors, which provides a theoretical and practical basis for the high quality development of digital empowerment of fitness clubs in Jiangxi Province.