烟草公司营销业务系统运行稳定性的评价标准及提升策略

Evaluation Criteria and Promotion Strategies for Operational Stability of Tobacco Company’s Marketing Business System

营销业务系统,是烟草公司开展集中化、信息化、精准化卷烟营销活动的技术载体。近年来,随着相关行业标准的不断完善,卷烟营销业务系统开发与运维逐渐成为烟草的“生命线”工程。基于此,在介绍烟草公司营销业务系统的基础上,分析了系统运行中稳定性方面的评价标准以及提高系统运行稳定性的策略,以期为持续提高营销系统的稳定性提供借鉴。

The marketing business system is the technical carrier for tobacco companies to carry out centralized, information-based and precise cigarette marketing activities. In recent years, with the continuous improvement of relevant industry standards, the development and operation and maintenance of cigarette marketing business systems have gradually become the "lifeline" project of tobacco companies.Based on this, on the basis of introducing the tobacco company’s marketing business system, this paper analyzes the evaluation criteria of the stability of the system operation and the strategies to improve the stability of the system operation, in order to provide reference for the continuous improvement of the stability of the marketing system.