高校贸易经济专业跨境电商人才培养路径研究

Research on the Cultivation Path of Cross-border E-commerce Talents of the Trade and Economics Major in Colleges and Universities

目前我国高校贸易经济专业的人才培养模式无法满足企业对新型复合型人才的需求,为了解决这一问题,把跨境电商可以作为贸易经济专业学生的培养方向之一。在相关文献梳理的基础上,探讨了高校贸易经济专业跨境电商人才创业胜任力培养存在的问题及构成要素,并提出跨境电商人才创业胜任力培养机制和优化路径,为高校制订贸易经济专业特色人才培养方案提供依据和参考。

At present,the talent training mode of trade and economics major in Chinese universities cannot meet the demand of enterprises for new compound talents.Therefore,cross-border e-commerce should be taken as one of the training directions for students majoring in trade and economics in China.Based on related literature review,this paper explores the existing problems and the components of cross-border e-commerce entrepreneurship training in colleges and universities,and proposes the training mechanism and the optimization path of cross-border e-commerce talents training,which provides a basis and reference for universities to formulate the training program of characteristic talents of trade and economics major.