“三教”改革背景下“包装设计与实训”课程重构——以广西高职院校广告艺术设计专业为例

Reconstruction of Packaging Design and Practice Training Course under the Background of the“Three Reforms in Teaching”:Taking the Advertising Art and Design Major of Guangxi Higher Vocational Colleges as an Example

将课程改革对照“三教”改革要求“谁来教、教什么、怎么教”三个问题,对“包装设计与实训”课程进行创新与构建,详细阐述三者如何进行“双向双融通”。以教师为媒介,以教材为载体,施以对应教法,不断炼化学生、专业与市场的契合度,做到毕业生对口就业单位与校方相互融通,总结出“校准”专业课程内容、教学方法及师资队伍建设的有效路径。其中对教材建设展开详细说明,力争从范围、知识模块、市场动态三方面实现行业专业创新融通。

This paper compares the curriculum reform with the questions of the“three reforms in teaching”,such as who to teach,what to teach,and how to teach in order to innovate and reconstruct the course of Packaging Design and Practical Training,and elaborates on how the three aspects can realize two-way integration.With teachers as the media,textbooks as the carrier,suitable teaching methods are applied to improve the integrating degree among students,the majors and the market demand,so that employers and the school communicate better with each other.It also summarizes effective ways to enrich the professional course content according to the curriculum standard formulate by the school,to improve the teaching methods,to construct the teaching team.Among them,the construction of teaching materials is explained in detail to achieve the integration of industry,major and innovation from three aspects:scope,knowledge modules,and market dynamics.