后疫情时代跨境电商DTC品牌模式的崛起

The Rise of the DTC Brand Models for Cross-border E-commerce in the Post-pandemic Era

当前,随着疫情常态化对网购的促进及头部电商平台运营规定的日益严苛,DTC品牌模式开始受到跨境电商卖家的广泛追捧。由于具备可以通过独立的销售渠道直接触及消费者;在运营时更容易创作出精美的图片和生动的产品故事,以内容来打动消费者;更加重视产品质量、个性化购物等消费者体验等特点,随着互联网技术的进步、社交媒体的发展及全球产业链的成熟应运而生的DTC品牌模式,在后疫情时代逐渐成为跨境电商领域发展的新趋势,做好DTC品牌运营或将成为后疫情时代跨境电商制胜的关键。

Currently,the DTC brand models have started to be widely sought after by cross-border e-commerce sellers with the regular epidemic prevention and control promoting online shopping and the increasingly stringent operating regulations of the leading e-commerce platforms.With the characteristics of being able to directly approach consumers through independent sales channels,being easier to create beautiful pictures and vivid product stories in the operation to impress consumers with content,and more emphasizing consumer experience in terms of product quality and personalized shopping,etc.,the DTC brand models,which emerged with the advancement of the Internet technology,the development of social media and the maturity of the global industry chains,have gradually become a new trend in the post-pandemic era.Good DTC brand operation may become the key to the success of cross-border e-commerce in the post-pandemic era.