数字人民币国际传播的互文逻辑及话语配置

Intertextuality of International Communication of Digital RMB and Discourse Configuration

在数字地缘政治时代,由于政府、科技巨头、民众的广泛加入,国际传播呈现传播主体的多元化、数字技术的渗透化、社交平台的主流化、传播效果的互动化四个特点。“数字人民币”自2017年央行研发以来就被视为重要的数字地缘政治事件。数字人民币的国际传播作为一种“复调话语声场”,中外主流媒体和社交媒体对数字人民币的话语生成呈现“自塑”与“他塑”的互文逻辑。首先,“数字人民币是否改变美元霸权地位”的他塑话语引发国际关注,我国媒体强调“数字人民币的目标不可能是取代美元”;其次,西方媒体质疑“中国发行数字人民币是否为了监控经济和国民”,我国媒体进行话语反击,强调数字人民币“小额匿名,大额可追溯”的原则;最后,尽管外国媒体刻意回避,我国媒体加强对数字人民币跨境日常支付功能的传播,方便外国人在中国不必关联银行卡即可支付。数字人民币国际传播的互文逻辑和话语配置给中国故事的国际传播提供了一种思路:既不能任由西方媒体和舆论的“他塑”将中国形象刻板化、污名化;也需利用“他塑”话语中合理化的成分丰富“自塑”,达到符合中国地缘政治传播利益最大化的效果。

In the era of digital geo-politics, due to the extensive engagement of governments, technology giants,and the general public, international communication shows four characteristics: diversification of communicators,penetration of digital technology, mainstreaming of social platforms, and interaction of communication effects. Digital RMB has been taken as an important digital geopolitical phenomenon since China’s central bank roll outed digital RMB in 2017. The perception of digital RMB is widely different in Chinese and foreign mainstream media and social media, and there exists an intertextual logic about the discourse configuration of digital RMB between our self-perception and views of others. First, the speculation of foreign media that digital RMB will disrupt the dollar’s dominance has attracted worldwide attention while Chinese media reiterates that digital RMB is not aimed to replace the dollar. Secondly, Western media questions that China rolls out digital RMB to monitor economy and the people. In response, Chinese media counters by emphasizing our principle of using digital RMB is that “small amounts can be anonymously used while large amounts can be tracked”. Finally, Chinese media puts much effort in publicizing the cross-border daily payment of digital RMB to allow foreigners to make everyday payment in China without a bank card,but foreign media choose to ignore this. The intertextual logic and discourse configuration of the international dissemination of digital RMB provides us some ideas on how to present us to the outside world: On one hand, we should not allow Western media and public opinion to stereotype and stigmatize China. On the other hand, we need to take the rational elements of from the views of others to enrich our self-image to make international dissemination conducive to China’s geopolitical interest.