从审美动因、品味迭代到全民美学运动:创意经济时代的文化症候

From Aesthetic Motivation, Taste Iteration to National Aesthetic Movement: Cultural Symptoms in the Era of Creative Economy

从审美动因看,文化产业的生成与发展是一个审美推动、品味生产、创意迭代、产业升级的美学运动过程。普遍个体的审美诉求是品味工业化的前提。品味工业化刺激着一个新兴职业即创意设计的诞生,并催生着设计师职业化,促进了创意人才队伍的壮大。因此,品味的工业化和设计职业化成为文化创意产业诞生的前提和基础。随着世界格局的多元化和文化产业的深入发展,审美动因与现代生活的关系变得十分复杂而富有张力,文化创意呈现极其丰富的多样化形态,审美、品味、创意、产业之间的关系将被重新界定和描述。未来,文化创意产业将成为全民美学运动的产业形式。文化消费作为一种主流的、文化的、经济的力量,影响着人们生活的方方面面。在文化共享的大众消费活动中,审美诉求将呈现前所未有的激增趋势,审美动因将变得更加强劲有力,审美和品味成为大众文化身份建构的重要因子,民众个体的审美和文化诉求将成为文化创意产业的最核心之动能。

From the perspective of aesthetic motivation, the formation and development of cultural industry is an aesthetic movement process of aesthetic promotion, taste production, creative iteration and industrial upgrading.Individual aesthetic appeal was the premise of taste production and taste industrialization stimulated the birth and the professionalization of designers, which promoted the growth of the creative talent team. Industrialization of taste and the professionalization of designers is the premise and basis of the birth of cultural industries or creative industries. With the deep development of cultural industries, the relationship between aesthetic motivation and modern life has become very complex and dynamic. The relationship between aesthetic, taste, creativity and industries will be redefined and described. At present or in the future, cultural industries are becoming the industrial form of the national aesthetic movement. As a mainstream, cultural, economical force, cultural consumption affects all aspects of people’s life. In the mass consumption activities of cultural sharing, aesthetic appeals will show an unprecedented surge trend. Aesthetic motivation will become more powerful. Aesthetics and taste will become important factors in the construction of popular cultural identity. Individual’s aesthetic and cultural demands will become the core driving force of cultural and creative industries.