新媒体语境下景德镇陶瓷纹饰的发展策略研究

Research on the Development Strategy of Jingdezhen Ceramic Decoration in the New Media Context

以探寻景德镇陶瓷纹饰的发展策略为研究目的,从景德镇陶瓷纹饰的题材、文化内涵和寓意、纹饰特征三个方面进行了简要分析,论述了以信息技术和数字媒体技术为代表的新媒体时代为景德镇陶瓷纹饰的发展提供了更广大的空间。论文重点从文创建设、动态化纹饰、数字博物馆以及多元化传播四个维度阐述了景德镇陶瓷纹饰在新媒体语境下的发展创新和传播策略,希冀为景德镇陶瓷纹饰的传承和保护提供新方法和新思路。

With the purpose of exploring the development strategy of Jingdezhen ceramic ornamentation, the research briefly analyzes its three aspects : the subject, cultural connotation and moral meaning, and ornamentation characteristics. It discusses that the new media era represented by information technology and digital media technology provides a wider space for its development. The paper focuses on it in the new media context from four dimensions: cultural creation construction, dynamic ornamentation, digital museum and diversifed communication, hoping to provide new methods and new ideas for the inheritance and protection of Jingdezhen ceramic ornamentation.