新媒体时代农产品品牌营销新思路探究

Research on New Ideas of Agricultural Product Brand Marketing in the New Media Era

一个产品的品牌关乎着产品本身的价值提升及所具备的竞争实力。在国家重视农业发展的背景下,相关企业需关注农产品品牌特色,就营销思维和方法加以创新,从而提升整体的营销效果。文章分析了我国农产品品牌营销现状及新媒体时代带来的机遇,指出了新媒体时代农产品营销存在的问题,提出了农产品品牌营销的新思路。

The brand of a product is related to the promotion of the value of the product itself and its competitive strength.Under the background that the country attaches importance to agricultural development,relevant enterprises need to pay attention to the brand characteristics of agricultural products and innovate on marketing thinking and methods to improve the overall marketing effect.This paper analyzes the current situation of brand marketing of agricultural products in China and the opportunities brought by the new media era,points out the problems existing in the marketing of agricultural products in the new media era,and puts forward new ideas for brand marketing of agricultural products.