摘要
研究了在双边用户均为部分多归属的情况下,提供差异化增值服务的两个竞争性产能分享平台如何制定增值服务策略,以使平台所得利润最大化。通过建立双寡头市场Hotelling模型,综合考虑网络外部性系数、增值服务成本系数、增值服务效用系数等影响因素,揭示竞争性产能分享平台的最优增值服务价格与增值服务投资策略。同时分析了平台增值服务策略随增值服务成本系数、增值服务效用系数的变化趋势,为现实中产能分享平台动态制定增值服务策略提供参考与建议。
How two competitive capacity-sharing platforms that provided differentiated valueadded services could formulate value-added service strategies in order to maximize the profits of the platforms when the bilateral users were partly multi-homing,was studied.By establishing the Hotelling model of the duopoly market,comprehensively considering the network externality coefficient,value-added service cost coefficient,value-added service utility coefficient,and other influencing factors,the optimal value-added service price and value-added service investment strategy of the competitive capacity sharing platform were revealed.At the same time,the trend of the platform value-added service strategy with the value-added service cost coefficient and the value-added service utility coefficient was analyzed.The references and suggestions for the actual capacity sharing platform to dynamically formulate value-added service strategies were provided.
作者
赵道致
谢新雨
ZHAO Daozhi;XIE Xinyu(Department of management and Economics,Tianjin University,Tianjin 300000,China)
出处
《工业工程与管理》
北大核心
2022年第5期105-114,共10页
Industrial Engineering and Management
基金
国家自然科学基金资助项目(72072125)。
关键词
产能分享
增值服务
平台定价
部分多归属
capacity sharing
value-added service
platform pricing
partial multi-homing
