甘肃红色文化的视觉传播研究

On Visual Communication of Gansu Red Culture

以视觉文化的相关理论审视甘肃红色文化,发现甘肃红色文化在当代文化语境中呈现出一种“视觉传播”的文化态势。通过对甘肃红色文化视觉传播相关内容的分析,认为甘肃红色文化视觉传播的内容,主要包括甘肃红色文化史、革命精神、革命遗存的视觉传播;甘肃红色文化视觉传播的途径,主要有大众传播、网络传播、公益展览传播等途径。

Based on the relevant theory of visual culture to examine the red culture of Gansu,it is found that the red culture of Gansu presents a cultural situation of"visual communication"in the contemporary cultural context.Through the analysis of the relevant contents of Gansu red culture visual communication,it is concluded that the contents of Gansu red culture visual communication mainly include the history of Gansu red culture,revolutionary spirit and the visual communication of revolutionary relics;The main ways of visual communication of Gansu red culture include mass communication,network communication,public exhibition communication and so on.