媒体融合背景下学术期刊与数据库平台利益分配机制研究

Research on the Benefit Distribution Mechanism of Academic Journalsand Database Platforms under the Background of Media Convergence

科学合理的利益分配机制对企业发展至关重要。为了优化企业间的利益分配机制,论文以学术期刊与数据库平台为例,基于成本效用理论,运1用制度工程学方法,对学术期刊与数据库平台之间的利益分配机制进行研究。研究表明,当前国内实施的销售融合下的利益分配机制效率偏低,实施资本融合,按照贡献大小合理分配利益不仅能够增加期刊和数据库平台的收益,还能提高产业整体效益,从而实现帕累托改进。为产业链内部利益关联企业之间设计合理、可持续的利益分配机制提供了决策参考。

A scientific and reasonable benefit distribution mechanism is essential to the development of enterprises.In order to optimize the profit distribution mechanism between enterprises,the paper takes academic journals and database platforms as examples,based on cost-utility theory,and uses institutional engineering methods to study the benifits distribution mechanism between academic journals and database platforms.The studies shows that the efficiency of the benefit distribution mechanism under sales integration is low.The implementation of capital integration and the reasonable distribution of benefits according to the size of the contribution can increase not only the revenue of journals and database platform,but also the overall efficiency of the industry,thereby achieving Pareto improvement,which provides decision-making reference for designing reasonable and sustainable benefit distribution mechanism among enterprises in industrial chain.