发展乡村运动休闲产业的现实审视

The Reality Examination about Development of Rural Sports Leisure Industry

发展乡村运动休闲产业可以满足公众的健康需求、助力乡村全面振兴、促进城乡融合发展。发展乡村运动休闲产业面临消费规模亟待扩大、产品亟待创新、条件亟待完善等困境。推进乡村运动休闲产业发展,在需求侧应注重对消费市场的培育,包括合理增加区域内公共消费、培育区域内居民消费、拓展区域外游客消费;在供给侧应强化产品供给,包括特色赛事、健身休闲活动和运动关联产品;同时,制定高质量规划、汇集建设所需要素、构建科学管理机制,为产业发展创造良好条件。

The development of rural sports leisure industry can meet the public's health needs,help the overall revitalization of rural areas and promote the integrated development of urban and rural areas.The industry is facing difficulties such as urgent expansion of consumption scale,urgent innovation of products,urgent improvement of conditions and so on.To realize the high-quality development of rural sports leisure industry,cultivating the consumer market is a focus on the demand side.It includes reasonably increasing public consumption in the region,cultivating consumption of residents in the region and expanding consumption of tourists outside the region.On the supply side,strengthening product supply is a focus,including characteristic events,fitness and leisure activities and sports related products.Meanwhile,these are necessary to create good conditions for industrial development,such as high-quality planning,gathering the necessary elements for construction and building a scientific management mechanism.