县域优质农产品电子商务营销模式及其比较——基于青阳县实例分析

E-commerce Marketing Model and Comparison of County High Quality Agricultural Products:Based on the Case of Qingyang County

以青阳县为实例,探讨县域优质农产品电子商务营销模式及其比较,先分析当前青阳县土鸡与鸡蛋的生产与销售情况,再分析青阳县土鸡与鸡蛋电子商务营销模式及其优缺点,最后为养殖企业或农户营销模式选择提出建议。

Taking Qingyang County as an example,this paper discusses the e-commerce marketing mode of high-quality agricultural products in the county and its comparison.At first,it analyzes the production and sales situation of native eggs in Qingyang County.Secondly,analyzes the e-commerce marketing mode of native eggs in Qingyang County and its advantages and disadvantages.Finally,it puts forward suggestions for the selection of marketing mode for breeding enterprises or farmers.