关于义乌直播电商行业标准体系构建的分析与思考

Analysis and Reflection on the Construction of Yiwu Live Broadcast E-commerce Industry Standard System

本文从标准的角度研究分析网络直播营销活动健康发展的要素,并提出如何建立有序、有效的直播电商行业标准体系。

This paper studies and analyzes the elements of the healthy development of webcast marketing activities from the perspective of standards,and puts forward how to establish an orderly and effective standard system for the live broadcast e-commerce industry.