地方领导干部国际传播能力建设探索

Exploration on the Construction of Chinese Local Leaders'International Communication Competence

随着中国日益走近世界舞台的中央,国际社会对中国的关注与日俱增,国际受众也想了解中国各地的风土人情等特色文化以及经济社会发展状况,讲好中国地方故事成为新时代中国国际传播的重要任务。地方领导干部是地方国际传播的关键主体,担负着把关者、组织者、协调者、传播者等多重角色。当前,地方领导干部的国际传播能力建设存在诸多短板,主要表现为抓得不实和做得不够两个方面。为了更好地发挥地方领导干部在国际传播中的关键作用,应该在把握国际传播的政治属性、强化国际传播知识和技能培训、加强地方国际传播人才队伍建设、完善地方国际传播体系以及构建地方国际传播工作机制等方面探索更加有效的方法,以提升地方领导干部在国际传播中的政治鉴别力、统筹协调力、内容甄别力、话语转换力和舆论引导力。

As China moves closer to the center of the world stage,the international community pays more and more attention to China.The international audience wants to know about the economic and social development,andcharacteristic cultures in various parts of China.Telling Chinese local stories well has become an important task for China's international communication in the new era.Local leaders are the key subject of local international communication,playing multiple roles as gatekeepers,organizers,coordinators and communicators.At present,there are many weaknesses in the construction of the international communication competence of local leaders,which are mainly manifested in two aspects:inadequate management and poor performance.In order to better play the key role of local leaders in international communication,we should explore more effective paths in grasping the political nature of international communication,enhancing knowledge and skills training,strengthening talent teamwork,improving local international communication system and mechanism,so as to improve abilities in political discrimination,overall coordination,content discrimination and public opinion guidance.