基于情感体验的商业空间设计研究

Research on Commercial Space Design Based on Emotional Experience

随着城市化进程加快和人民生活水平不断提高,城市商业空间得到迅速的发展。商业空间不再只满足人们的购物需求,而逐步转向满足人的心理情感需求。设计师在考虑实用性、安全性的同时,需要对于消费者心理给予一定的重视,以便与使用者在情感上引起共鸣。设计师应准确理解和分析用户的情感体验和心理状态,加入自身思考与时代文化的现实基础,通过对人与空间之间的相互联系进行分析。本文以研究商业空间中对满足使用者的情感体验设计为重点,从情感体验与商业空间设计所形成的必然性、伴生性、协同性三种属性进行阐释。

With the acceleration of urbanization and the continuous improvement of people’s living standards,urban commercial space has developed rapidly.Commercial space is no longer just to meet people’s shopping needs,but gradually shifts to how to meet people’s psychological and emotional needs.While considering practicality and safety,the designers need to pay attention to consumer psychology in order to resonate emotionally with users.The designers must accurately understand and analyze the users’emotional experience and psychological state,and add their own thinking and the realistic basis of the culture of the times,and then analyze through the relationship between people and space.Focusing on the design of emotional experience for satisfying users in commercial space,the paper explains the three attributes of inevitability,concomitance and synergy formed by emotional experience and commercial space design.