浅谈后疫情时代大型国企建筑设计企业的项目设计管理——以高端房地产开发商业综合体项目为例

Discussion on the Project Design Management of Large State-Owned Architectural Design Enterprises in the Post-Epidemic Era:A Case of the High-End Real Estate Development Commercial Complex Project

建筑设计专业化、精细化发展使得大型国企建筑设计企业在高端地产项目面临更大的竞争压力,而疫情导致的线上工作常态化为该领域导入更多的竞争者。本文从大型国企建筑设计企业的角度,以高端房地产开发商业综合体项目为例,从后疫情时代背景下的项目设计管理重要性、项目设计管理要点难点与策略、项目设计管理的未来发展与创新三个方面进行论述。以期为建筑设计企业面对大型商业综合项目时展开项目设计管理提供参考。

The specialized and refined development of the architectural design makes large state-owned architectural design enterprises face greater competitive pressure in high-end real estate projects,and the normalization of online work caused by the“epidemic”leads to the introduction of more competitors.From the perspective of large state-owned architectural design enterprises,this paper takes high-end real estate commercial complex project as an example,and discusses from three aspects of the importance,the key points,difficulties and strategies,and the future development and innovation of project design management under the background of post-epidemic era.It is expected to provide a reference for architectural design enterprises carrying out project design management in the face of large commercial complex projects.