数字平台的诱导、操纵风险与暗模式监管--流量劫持、算法俘获与界面设计陷阱

Induction,Manipulation Risk and Dark Mode Supervision of Digital Platform:Traffic Hijacking,Algorithm Capture and Interface Design Traps

数字平台的暗模式设计利用了消费者的有限理性,诱导消费者作出某些平台偏好的决策和行为,数字平台往往从中获得巨大收益,从而产生了各种风险及损害:一方面,对消费者的福利权益、隐私安全及精神健康造成损害;另一方面,可能形成平台行业市场混乱、无序竞争及垄断风险。因此,需要在借鉴国内外暗模式诉讼与监管经验的基础上,推进暗模式理论研究,完善中国暗模式监管顶层设计,加强对平台暗模式的监管与治理,提高中国消费者在使用数字平台时的理性决策意识,促进中国数字平台经济健康有序发展。

The‘dark mode’design of digital platforms makes use of the bounded rationality of consumers to induce consumers to make decisions and behaviors preferred by certain businesses.Digital platforms often gain huge benefits from them,resulting in various risks and damages.On the one hand,it will cause damage to consumers welfare rights,privacy security and mental health;on the other hand,it may cause market chaos,disorderly competition and platform monopoly risks in the platform industry.Therefore,it is necessary to promote‘dark pattern’theoretical research,improve the top-level design of China s dark pattern supervision,strengthen the supervision and governance of platform dark pattern,and raise Chinese consumers awareness of rational decision-making when using digital platforms based on the domestic and foreign research of dark pattern litigation and supervision,to promote the healthy and orderly development of China s digital platform economy.