我国汽车内外饰产业发展现状、趋势及供应链策略研究

Research on the Development Status,Trend and Supply Chain Strategy of China's Automobile Interior and Exterior Decoration Industry

改革开放以后,我国经济得到了长足进步,居民收入水平稳步增长,汽车成为越来越多家庭的必需品。汽车内外饰作为车身系统中的一个重要零部件组件,为乘车人带来安全性、舒适性与视觉性的乘车体验,当前国内市场规模巨大且前景广阔,消费需求稳步增长,成为相关企业竞相争夺的市场。汽车内外饰行业发展受到很多因素的影响,但主要是政策导向、技术创新和社会人文需求三个方面,企业必须从这三个方面进行把握,才能掌握商机。因此,从供应链的发展角度,汽车内外饰企业要着眼供应链体系重、打造可视化、信息化、智能化的新型数字化供应链、拓展供应链国际化以及形成有机结合的产业链合作机制。

After the reform and opening up,China's economy has made great progress,the income level of residents has increased steadily,and cars have become a necessity for more and more families.As an important component in the body system,the interior and exterior of automobiles bring a safe,comfortable and visual ride experience to the passengers.At present,the domestic market is huge and has broad prospects.The consumption demand is growing steadily,and the domestic market has become a related competing market.The development of the automotive interior and exterior decoration industry is aff ected by many factors,but mainly three aspects:policy orientation,technological innovation and social and humanistic needs.Enterprises must grasp these three aspects in order to grasp business opportunities.Therefore,from the perspective of supply chain development,automotive interior and exterior enterprises should focus on the supply chain system,create a new digital supply chain that is visualized,informatized,and intelligent,expand the internationalization of the supply chain,and form an organically integrated industrial chain cooperation mechanism.