数字经济赋能我国体育消费升级的作用机理与实现路径

Mechanisms and Paths of Digital Economy Empowering China’s Sports Consumption Upgrading

随着产业变革和科技革命的深入推进,数字经济呈现快速发展态势并展现出强大力量,作用范围与影响程度前所未有。体育消费是助推体育产业高质量发展和实现体育强国远景目标的重要力量,研究认为数字经济作为新经济形态正通过长尾效应、协同效应、渗透效应、融合效应和创新效应深刻改变着体育消费的整体特征和原有环境。进入新发展阶段,应从体育产业供给侧结构性改革、体育消费需求侧管理、体育消费环境优化三方面出发,使“数字红利”充分赋能体育消费升级,为构建以国内大循环为主体、国内国际双循环相互促进的新发展格局奠定坚实基础。

With the deepening of industrial reform and scientific and technological revolution, digital economy has shown a rapid development trend and a strong force, with an unprecedented scope and influence.Sports consumption is an important force to promote the high-quality development of sports industry and realize the vision of a sports power.The research shows that digital economy, as a new economic form, is profoundly changing the overall characteristics and original environment of sports consumption through the long tail effect, synergy effect, penetration effect, integration effect and innovation effect.In the new development stage, starting from the three aspects of supply-side reform of sports industry, demand-side management of sports consumption and optimization of sports consumption environment, the “digital dividend” should be able to fully empower the upgrading of sports consumption, so as to lay a solid foundation for the construction of a new development pattern in which domestic large circulation is the main body and domestic and international double circulation promote each other.