数字盗版泛滥的复杂影响及其治理路径研究

Research on the Complex Impacts and the Governance Approach of Digital Piracy

数字技术及互联网快速发展背景下,盗版成本显著降低、相关法律法规滞后、社会规范缺乏共识等,都被认为是导致数字盗版盛行的重要因素。数字盗版导致版权企业收益下降以及知识创新激励弱化,但样本效应、网络效应的存在也使得版权企业对盗版具有了一定的包容性。商业模式创新以及采用技术、法律或经济手段阻止盗版蔓延,这是应对数字盗版的主要举措。综合来看,既有研究比较突出地存在3个方面的不足,主要是忽视从供给侧垄断角度分析盗版成因、缺少盗版损失的可靠实证估测、应对举措的分析滞后于商业模式创新,这些也构成了未来研究的重要方向。

Under the rapid development of digital technology and Internet,the significant reduction in piracy cost,the lagged laws and regulations,and the lack of consensus on social norms are all important factors that promote digital piracy. Digital piracy leads to a decline in corporate profits and weakens incentives for knowledge innovation. However,sample effects and network effects also make copyright companies more tolerant to digital piracy. Business model innovation and the use of technological,legal or economic measures to prevent the spread of piracy are the main strategies to tackle digital piracy. The existing literature has limitations in three perspectives: ignorance of the causes of digital piracy from the perspective of supply-side monopoly,lack of reliable empirical estimation of piracy losses,and lagged analysis of strategies. These limitations reveal important directions for future research.