媒介生态视角下图书馆短视频服务研究——以国家图书馆为例

Research on Library Short Video Service from the Perspective of Media Ecology:Taking National Library as an Example

媒介生态揭示了人、媒介、环境三者之间的关系,为图书馆短视频服务提供了理论依据。文章以媒介生态为视角,分析媒介生态在图书馆短视频服务中应用的可行性和必要性,以及图书馆短视频服务面临的困境,并阐述媒介生态对图书馆短视频服务的价值,认为图书馆短视频服务应以各类资源支撑生态内容、以情境方式设计生态形式、以跨界融合加强生态营销、以用户思维优化生态管理、以交流互鉴构建生态环境。

Media ecology reveals the relationship among people,media and environment,and provides a theoretical basis for library short video service.From the perspective of media ecology,this paper analyzes the feasibility and necessity of the application of media ecology in library short video service,as well as the difficulties faced by library short video service.It also expounds the significance of media ecology to library short video service,and suggests that library short video service should support ecological content with diverse resources,design ecological forms in situational modes,strengthen ecological marketing through cross-border integration,optimize ecological management with user thinking,and construct ecological environment through communication and learning from each other.