2021年中国广播电视市场回顾

Summary of Radio and Television Market in China 2021

2021年中国电视收视总量出现回落,文娱节目收播量有所回升,所有上星频道份额整体稳定,地面频道与其他频道形成鲜明互补,电视剧、新闻/时事、综艺和生活服务四类节目收视贡献大;广播居家收听率回落,车上收听率回升,本地电台市场份额占优,新闻综合、交通和音乐类广播频率竞争力名列前茅。本文依据CSM媒介研究2021年所有调查城市收视和收听数据,对2021年全国广播电视市场发展进行回望,对行业变化、受众特点、竞争格局、影响因素等进行分析,供业界参考。

In 2021,the total number of TV viewing fell,and the number of entertainment programs picked up,TV dramds,news,variety shows and Life service programs have a large share of the audience.The home listening of radio dropped,the car listening rebounded,News,trocffic and music broadcast channels are more competitive.This paper studies the viewing and listening data of all surveyed cities in 2021 through CSM Media Research,looks back on the radio and television market in 2021,and briefly describes the changes and characteristics of audience,competition pattem and influencing factors for industry reference.