2021年中国短视频行业发展报告

China's Short Video Industry Development Report 2021

2021年,中国短视频行业用户占有率和市场整体格局趋于稳定和成熟,相关领域由野蛮生长期的零和竞争向接纳共存、相互借力、谋求共赢方向迈进,“共生”的趋势图景得到广泛印证。本报告从传播载体、内容创作、商业模式、平台形态、行业影响、政策法规六方面分别进行阐述,分析在当前竞争与合作共存的大环境下,短视频行业如何创新内容表达、满足用户需求、深挖流量价值,从而实现共创共赢。

In 2021,The Short video industry user share and the overall market pattern tended to be stable and mature,and related fields have moved from zero-sum competition in the brutal growth period to coexistent and coordinated development.From the following six aspects:communication carrier,content creation,business model,platform form,industry influence and policies and regulations,this report analyzes how the short video industry can innovate content expression,meet user needs,get the user traffic value,so as to achieve a win-win situation.