2021年中国广电媒体融合传播效果报告

Report on Media Convergence Communication Effect of China's Radio and Television Agency 2021

2021年是中国共产党成立100周年的历史节点,这一年中国航天领域喜报频传、中国体育军团在东京奥运会上奋勇拼搏、云南大象萌态俘获全球网友、孟晚舟归国牵动全民心弦,也是在这一年,主流媒体全力打造融媒报道产品,以爆款作品扩大影响力与舆论引导力,继续攻坚新媒体阵地。CTR通过行业观察和数据监测全面评估主流媒体机构网络传播力,形成2021年网络传播力榜单,客观呈现主流媒体的网络传播效果。

The year 2021 marks the centenary of the founding of the CPC.In this year,there are a series of triumph news in China's space field,Chinese Olympic delegation are unstoppable in 2022 Tokyo Olympics,the cuteness of Yunnan wandering elephants makes the world an impression,Meng Wanzhou returning to China torches the hearts of Chinese people.It is in this year that mainstream media make all-out efforts to create convergence media production,as well as expand their influence and lead the public opinion with popular works,develop the new media continuously.Based on the industry observation and data monitoring,CTR publishes Annual Report on Media Convergence Communication Efect of China's Radio and Television Agency in 2021,presenting the network communication effect of mainstream media objectively.