2021年中国互联网营销创新及应用

China's Internet Marketing Innovation and Application 2021

中国数字经济在政策与技术双驱动下蓬勃发展,产业数字化与企业数字化转型是大势所趋,而营销场景是企业最先、最广泛落地的场景。当前中国互联网营销存在着流量增长乏力、公域流量获取成本高、营销技术难以集成且落地效果不及预期、营销技术人才缺乏、数据安全监管趋严等痛点。但在未来,云计算、人工智能、5G等先进技术的深度应用有望推动企业实现数据湖仓一体、数智融合、数用一体的数据架构,企业的数据资产将得到有效积累,企业的数据价值将进一步放大,企业的业务和服务的创新性也将变得更加灵活。

China's digital economy is booming under the dual drive of policy and technology,industrial digitalization and enterprise digital transformation are the general trend,and the marketing scenario is the first and most widely implemented scenario for enterprises.At present,Internet marketing in China has pain points such as weak traffic growth,high cost of public domain traffic acquisition,difficult integration of marketing technology and lower-than-expected implemented effect,lack of marketing technical talents,and stricter data security supervision.However,in the future,the in-depth application of advanced technologies such as cloud computing,artificial intelligence,and 5G is expected to promote enterprises to realize data Lakehouse,data intelligence integration,and data application integration data architecture.The data assets of the enterprise will be effectively accumulated,the data value of the enterprise will be further amplified,and the innovation of the enterprise's business and services will become more flexible.