2021~2022年中国数字营销传播生态发展趋势

Trends of Digital Marketing Communication Ecology in China 2021-2022

数字经济重塑经济格局的当下,产业数字化步步为营,数字营销生态呈现新的竞合格局,广告主数字营销的认知深度和运营力提升,内容生态位上的媒体、平台、营销传播支持机构在博奔中迎来智能升级。数据生态位的规范和治理,促使数字营销生态向融合共治发展。

When the digital economy reshapes the economic pattern,industrial digitization is carried out step by step,the digital marketing ecology presents a new competition and cooperation pattern,the cognitive depth and operational power of advertisers'digital marketing are improved,and the media,platforms and marketing communication support institutions in the content niche usher in intelligent upgrading in the game.The standardization and governance of data niche promote the development of digital marketing ecology towards integration and cogovernance.