2021年省级台新闻融合传播指数观察

Research on News Media Convergence Index of Provincial TV Station2021

2021年,广电媒体融合转型沿着国家顶层设计的指引,进入创新性、系统性融合实践的新阶段。随着广电媒体在融媒领域的深度布局,省级台新闻融合传播增长势头依然延续。本报告根据2021年CSM省级台新闻融合传播指数,综合反映了31家省级电视台基于电视、自有客户端、短视频、微博、微信5个渠道的新闻融合传播效果。研究发现,各省级台在坚守电视主阵地的同时积极推进小屏端创新发展,呈现出短视频全面领跑网络端传播、网络直播成为内容生产新常态、自有客户端建设聚焦用户个性化需求等特点。

Following the guidelines of the national top-level design,the transformation of radio and television media convergence has entered a new stage of innovative and systematic practice.With the in-depth layout of radio and television media in the field of media convergence,the effect of provincial TV stations'news convergence communication is improved.Based on the data of CSM media research News Media Convergence Index,this paper focuses on the actions and achievements of provincial TV stations in news convergence communication and public opinion guidance in 2021,and tries to analyze the development characteristics of current and future TV media news convergence communication.