2021年欧盟传媒产业发展报告

Media Industry in the European Union 2021

2021年,新冠肺炎疫情依旧对欧盟的传媒产业产生了较大影响。报刊等平面媒体销量持续下降,数字转型和内容付费成为新趋势。广播成为欧洲人最信任的媒体。电视消费渠道多样化,订阅视频等数字视频格式的流行使欧盟电视产业格局发生了变化。受疫情影响,现场音乐产业和电影产业都受到了重大打击,但流媒体音乐迅速发展抵消了其他音乐收入的下滑,欧盟各国中本国电影市场份额增大,影院逐渐开放,2021年电影产业快速复苏。互联网和移动媒体在欧盟国家更加普及和受到重视,西班牙等欧盟国家加强了对5G的建设。

In 2021,the spread of Covid-19 epidemic still has a great impact on the media industry in the European Union.The sales of print media like newspaper continue to fall,while digital transformation and paid subscription become new trend.Radio becomes the media that people in EU most trusted.With diversification of the TV consumption channels,digital video formats,like SVOD,change the EU television industry.The epidemic is a major blow to the live music and movie industry,in the meanwhile,the development of steaming music offsets the decrease of other music revenue.The national films get a higher share in the market and the movie industry recover more quickly as the cinemas are allowed to reopen.Internet and mobile devices reach more EU citizens and families.Several countries including Spain beef up the input in the development of 5Gnetworks.