融媒体平台建设探索

The Exploration of Building a Convergent Media Platform for TV Stations

为了打造适合电视台的融媒体平台,推动电视台进一步发展,设计建立一个整合广电传统媒体和新媒体业务,利用云计算、大数据处理等技术,实现新旧业务交互、生产资源共享、多种渠道共同发布、适应移动互联网的技术平台。在此基础上,通过开放式、标准式的接口与其他平台对接融合,构建先进的技术支撑体系,既提升原有的工作效率,又合理优化媒体生产流程。通过该融媒体平台,电视台可以更好地利用多渠道传播优势,提升电视台的宣传权威性和影响力,为电视台的发展提供有力支持。

In order to create a convergent media platform suitable for TV stations and promote the further development of TV stations,a technical platform integrating traditional radio and television media and new media business is designed and established,which uses cloud computing,big data processing and other technologies to realize the interaction of new and old businesses,sharing of production resources,joint release of multiple channels,and adaptation to the mobile Internet.On this basis,through the integration of open and standard interfaces with other platforms,an advanced technical support system is built,which not only improves the original work efficiency,but also reasonably optimizes the media production process.Through this convergent media platform,TV stations can make better use of the advantages of multi-channel communication,improve the publicity authority and influence of TV stations,and provide strong support for the development of TV stations.