媒介融合背景下主流媒体的传播力提升

Promotion of Communication Power of Mainstream Media in the Context of Media Convergence

促进媒介融合,强化主流媒体的有效渗透,不仅仅是文化宣传领域的重大改革,更是适应现代社会新闻信息传播需求的必要举措。为此,立足媒介融合背景,提出提升主流媒体传播力的有效策略,以全面提升主流媒体在媒介融合背景下的传播力及社会影响力,实现主流媒体的健康长效发展。

Promoting media integration and strengthening the effective penetration of mainstream media is not only a major reform in the field of cultural publicity,but also a necessary measure to meet the needs of news and information dissemination in modern society.Therefore,based on the background of media integration,this paper proposes effective strategies to enhance the communication power of mainstream media,so as to comprehensively enhance the communication power and social influence of mainstream media under the background of media integration,and realize the healthy and long-term development of mainstream media.