逻辑·功能·理路:思想政治教育视觉传播的三维探析

Logic-Function-Rationale:A Three-Dimensional Analysis of Visual Communication in Ideological and Political Education

人们的生活离不开图像,并由图像进入视觉传播时代。视觉传播是数字技术时代的产物,可以成为思想政治教育传播的有效载体。视觉交互以共情传播、显隐转换以同频传播、抽象具体化以形神传播,构成了思想政治教育视觉传播的展演方式。思想政治教育借助视觉传播可以强化思想政治教育的感性认同、拓展思想政治教育的实践领域、提升思想政治教育的传播效果。利用视觉传播提升思想政治教育传播有效性,可以从以视觉表征深化思想政治教育实践内容、以视觉修辞提升思想政治教育意义传达、以视觉美学丰富思想政治教育美感体验等三个方面展开。

People cannot live without images and enter the era of visual communication through images. Visual communication is a product of digital technology era, and it can be an effective carrier of ideological and political education communication. Visual interaction spreads with empathy, the obvious and hidden transformation spreads with the same frequency, and the abstract embodiment spreads with the form and spirit, which constitutes the performance mode of visual communication of ideological and political education. The use of visual communication to enhance the communication effect of ideological and political education can be carried out in three aspects: deepening the practical content of ideological and political education with visual expression, enhancing the meaningful communication of ideological and political education with visual rhetoric, and enriching the aesthetic experience of ideological and political education with visual aesthetics.