赋能乡村旅游发展的电视媒体文化服务策略

Research on TV Media Culture Service Strategy for Enabling Rural Tourism Development

乡村旅游是实现乡村振兴的重要途径。乡村文化是乡村旅游的人文基石。当前,乡村中存在着贫困文化困扰着乡村发展,文化供给成效不容乐观,以及缺少具有普遍性文化参与的问题。电视媒体应梳理自身的相对优势,结合影响我国电视媒体发展的经济、政策、技术和需求因素,采用跨区域、跨级别协同共进,开拓交互式传播,布局乡村数据新闻,以及运用新兴传媒科技营造当代乡村文化集体记忆的文化服务策略,促进乡村旅游的健康发展。

Rural tourism is an important way to realize rural revitalization.Rural culture is the humanistic cornerstone of rural tourism.At present,there are some problems in the countryside,such as the poor culture perplexing the rural development,the poor cultural supply effect,and the lack of universal cultural participation.TV media should sort out their own comparative advantages,combine the economic,policy,technology and demand factors that affect the development of China's TV media,adopt cross regional and cross level collaborative progress,develop interactive communication,layout rural data news,and use emerging media technology to create a cultural service strategy of collective memory of contemporary rural culture,so as to promote the healthy development of rural tourism.