结合网络心理与行为谈公共图书馆抖音运营

Operation of Tik Tok in Public Library Based on Network Psychology and Behavior

借助网络心理与行为的理论,结合粉丝量排名前十的公共图书馆抖音视频作品,分析用户的心理需求,探讨公共图书馆抖音运营过程中选题、内容创作、发布、互动应该注意的方法和技巧,促进公共图书馆创作更火爆、更有价值的作品,开辟流量入口,扩大公共图书馆的社会影响力,实现线上为线下引流、线下为线上增量,全面促进公共图书馆的进步与发展。

With the aid of network psychology and behavior theory,combined with the top ten Tik Tok video works of public libraries,the paper analyzes the psychological needs of users,discusses the methods and skills in the public library Tik Tok operation in the process of topic selection,content creation,distribution and interaction to promote the public library to create more popular,more valuable works,to open flow entrance,to expand the social influence of public library,to realize the mutual online and offline promotion,and to promote the progress and development of public library in an all-round way.