数字经济背景下网络刷量的反不正当竞争法规制研究

Study on the Regulation of Anti-unfair Competition Law on Network Brush Volume Under the Background of Digital Economy

网络刷量是经营者谋求交易机会、获取竞争优势的新型竞争手段,具有干扰性、隐蔽性、误导性等技术特征。《中华人民共和国反不正当竞争法》为网络刷量行为提供了基本的适用规范,但其仍然存在规范适用层次不清晰、适用路径“静态化”和监管制度不健全等问题。为有效规制网络刷量行为,应当确立科学的《中华人民共和国反不正当竞争法》适用层次,构建动态化的网络刷量不正当竞争认定路径,强化网络刷量的反不正当竞争监管制度体系。

Network brush volume is a new competitive means for operators to seek trading opportunities and obtain competitive advantages.It has the technical characteristics of interference,concealment,misleading and so on.Anti-unfair Competition Law of the People’s Republic of China provides the basic applicable norms for regulating online brush behavior,but there are still some problems,such as the unclear level of application of norms,the“static”application path and the imperfect supervision system.In order to effectively regulate the online swiping behavior,it is necessary to establish a scientific application level of the Anti-unfair Competition Law,build a dynamic identification path of the unfair competition of online brush volume,and strengthen the anticompetitive supervision system.