视频文创产业发展路径探析--以马栏山视频文创产业园为例

Analysis on the Development Path of Video Cultural and Creative Industry:Taking Malanshan Video Cultural and Creative Industrial Park as an Example

视频文创产业的格局重组与升级,为经济社会的健康发展注入了新活力。坚持以社会主义核心价值观引领文化建设,进一步深化视频文创产业高质量发展,既利于我国经济增长,也利于我国实现建成文化强国的远景目标。文章立足“文化+科技”的发展路径,以马栏山视频文创产业园为例,分析视频文创产业发展的环境、现状和问题,以此探讨视频文创产业高质量发展的路径。

The reorganization and upgrading of the video cultural and creative industry injects new vitality into the healthy development of the economy and society.Adhering to the construction of cultural construction with the core values of socialism and further deepening the high-quality development of the video cultural and creative industry is not only conducive to the national economic growth,but also to the country’s medium and long-term development goals of“building a cultural power”.Based on the development path of“culture+technology”,Malanshan Video Cultural and Creative Industrial Park is taken as an example to analyze the environment,status and problems of the development of video cultural and creative industries,thus to discuss the path of high-quality development of the video cultural and creative industry.