自媒体时代高校“五位一体”德育育人平台的搭建及改革路径

Construction and Reform Path of the “Five-in-One” Moral Education Platform in Colleges and Universities in the Era of “We-media”

媒体间的合并、重组、优胜劣汰已成为媒介时代的主要发展趋势,抖音、bilibili、快手等诸多自媒体平台应运而生,全面占领了人们的工作、生活和学习,以“00后”为主力军的大学生群体的社会态度和价值观念的“碎片化”更加凸显,显然高校传统的德育育人理念已经无法满足新时代发展要求。鉴于此,高校要紧跟时代步伐,以主体性原则、真实性原则、网格化原则为基本行动准绳,利用自媒体的优势搭建“五位一体”德育育人平台,丰富德育育人维度、传递德育育人温度、加大德育育人力度。

The merger,reorganization and survival of the fittest among the media have become the main development trend of the media era.Many self-media platforms such as TikTok,Bilibili and AAuto Qicker have emerged at the historic moment,occupying people’s work,life and learning in an all-round way.The “fragmentation” of social attitudes and values of college students with “post-00 s” as the main force is more prominent.Obviously,the traditional concept of moral education has been unable to meet the development requirements of the new era in colleges and universities.In view of this,colleges and universities should keep up with the pace of the times,take the principle of subjectivity,the principle of authenticity and the principle of grid as the basic principle of action,and make use of the advantages of the “We-media” to build “five-in-one” moral education platform,enrich the dimension of moral education,transfer the temperature of moral education and increase the strength of moral education.