课程思政教学评价体系研究——以汽车市场营销课程为例

Research on the Reaching Evaluation System of Ideological and Political Education--Taking the Course of Automobile Marketing as an Example

课程思政教学评价是课程思政教学的重要环节,对提高课程思政教学效果具有重要意义。以汽车市场营销课程为例,提出课程思政教学评价应坚持灵活性、发展性、层级性和反馈性的原则,引领性、专业性、恰当性、亲和性的标准,并提出了汽车市场营销课程教学评价的指标,强调课程思政教学评价应与专业课程紧密结合。

iThe teaching evaluation of ideological and political education is an important part of ideological and political education.It is of great significance to improve the effect of ideological and political education.Taking the course of automobile marketing as an example,the paper puts forward that the teaching evaluation of ideological and political teaching should adhere to the principles of flexibility,development,hierarchy and feedback and the standards of guidance,professionalism,appropriateness and affinity.And then the paper puts forward the indicators of teaching evaluation of automobile marketing.Finally,the paper emphasizes that the evaluation of ideological and political education should be closely combined with professional courses.