基于绿色消费观的中职电商课程思政探索——以网店运营课程为例

Ideological and Political Education Exploration of Secondary Vocational E-commerce Courses Based on the Concept of Green Consumption--Take the Course "Online Store Operation" as an Example

针对电商专业学生在日常消费现状展开调研,利用电商专业课程教学资源的先天优势,挖掘电子商务专业技能中的思政元素,渗透绿色消费观教育,发挥专业课“隐形思想政治”教育作用。在网店运营课程教学及学生创业实践活动中贯穿绿色消费观教育,帮助学生提升财经素养,树立正确的价值观,完成从普通消费者到绿色生态文明建设的参与者、传播者的升级转变,实现课程教学与课程思政双线并举、互为论证,完成生成性课程思政建设,探索课程思政建设的新途径。

Conduct research on the current situation of daily consumption of e-commerce majors,take advantage of the innate advantages of e-commerce professional course teaching resources,tap the ideological and political elements in e-commerce professional skills,infiltrate the education of green consumption concept,and play the role of"invisible ideological and political"education in professional courses.In the course teaching of"Online Store Operation"and students' entrepreneurial practice activities,the education of green consumption concept runs through the education to help students improve their financial literacy,establish correct values and money concepts,think about the relationship between the fate of individuals and society,and complete the transition from ordinary consumers to green ecology.The upgrading and transformation of participants and communicators in the construction of civilization.Realize the simultaneous development of curriculum teaching and curriculum ideology and politics,and demonstrate each other,complete the ideological and political construction of generative curriculum,and explore new ways of curriculum ideological and political construction.