文旅融合背景下高校图书馆服务地方文化旅游的创新路径——以湛江地区为例

Analysis on Innovative Paths of Academic Libraries Serving Local Cultural Tourism under the Background of the Integration of Culture and Tourism——Taking Zhanjiang as an Example

该文明确文化旅游及文旅融合的内涵及实质,分析发展湛江文化旅游在政策、海洋资源、民俗文化、遗址文化及生态旅游等方面的显著优势。以高校图书馆信息服务特点为基础,利用丰富的馆藏资源及优秀的信息服务技术团队,为发展湛江文化旅游,提出建立以高校图书馆为中心的湛江文化旅游主题分馆、高校图书馆联合开发文化旅游信息资源、加快湛江文化旅游信息资源数字化和网络化建设、推动高校图书馆与地方文化部门(机构)联动等创新服务路径。

This civilization defines the connotation and essence of cultural tourism and the integration of culture and tourism,and analyzes the significant advantages of developing Zhanjiang cultural tourism in terms of policy,marine resources,folk culture,heritage culture and ecological tourism.Based on the characteristics of information service of university libraries,using rich library resources and excellent information service technology team,in order to develop Zhanjiang cultural tourism,this paper proposed innovative service paths including establishing Zhanjiang cultural tourism theme branch with university libraries as the center,university libraries jointly developing cultural tourism information resources,accelerating the digitalization and networking construction of Zhanjiang cultural tourism information resources and promoting the linkage between the information resources construction of university libraries and local cultural(institutional)departments.