娱乐性中小型中华传统文化特色体验馆经营模式创新探索

An Innovative Exploration of the Business Mode of Entertaining Small and Medium-Sized Experience Halls for Traditional Chinese Culture

娱乐性中小型中华传统文化特色体验馆旨在唤起人们对传统文化的尊重和喜爱,越来越受到关注。但目前,娱乐性中小型中华传统文化特色体验馆普遍不能满足市场对这类场馆娱乐性和文化内涵的需要。现从中国传统文化特色体验馆的发展历程和现状入手,以娱乐性及文化内涵为研究重点,分析现有娱乐性中小型中华传统文化特色体验馆经营模式存在的问题,探索问题背后的内在原因,并提出该类场馆的创新经营模式,以促进中华传统文化传承和发展。

The entertaining small and medium-sized experience halls for traditional Chinese culture aims at arousing people's respect and love for traditional culture,and has attracted more and more attention.But at present,they can not meet the market demand for such venues.Now,starting from the development process and current situation of the experience halls with traditional Chinese culture characteristic,and taking the entertainment and cultural connotation as the research focus,this paper analyzes the existing problems in the business mode of the small and medium-sized entertainment experience hall with traditional Chinese culture characteristic,explores the internal reasons behind the problems,and puts forward the innovative business mode of this kind of hall,so as to promote the inheritance and development of traditional Chinese culture.