体育旅游赋能乡村振兴经验与保障措施——以浙江省为例

Experience and Safeguard Measures of Sports Tourism Empowering Rural Revitalization:A Case Study of Zhejiang Province

运用文献资料法、案例分析法等,探究体育旅游赋能乡村振兴的价值,依托浙江经验提出保障措施。体育旅游赋能乡村振兴的价值:推动产业融合,促进区域经济;着眼绿水青山,盘活生态资源;立足体育旅游,植入户外文化。体育旅游赋能乡村振兴的浙江经验:特色培育彰显文化导向,环境保护确立持续之本,多方融合找实践出路。体育旅游赋能乡村振兴保障措施:加强宏观引导,建设美丽乡村;落实乡村治理,弘扬文明乡风;激活市场主体,促进产业融合。

By using the methods of literature review and case analysis,this paper explores the value of sports tourism empowering rural revitalization and the experience of Zhejiang province,and put forward the safeguard measures.The value of sports tourism empowering rural revitalization:It promotes industrial integration and boosts regional economies,focuses on clean water and green mountains to revitalize ecological resources,and is based on sports tourism and embedded with outdoor culture.Zhejiang's experience of sports tourism empowering rural revitalization:Characteristic cultivation highlights the cultural orientation,environmental protection establishes the sustainable foundation,and multi-integration finds a practical way out.Safeguard measures:We should take the helm of macro guidance to build a beautiful countryside,implement rural governance to promote civilized rural style,and activate market players to promote industrial integration.