江苏动漫产业发展瓶颈研究

Research on the Development Bottleneck of Jiangsu Animation Industry

江苏省作为动漫产业的大省,拥有四大国家动画基地和两个国家影视网络动漫实验园,动漫及相关企业数量也在全国名列前茅。2006以来,在国家政策的引导下,江苏省形成了动漫企业聚集的优势,产生了一大批优秀的企业和作品。但是在长期发展中,江苏省的动漫产业也遇到了“集而不群”、过度依赖加工、原创不足等发展瓶颈。该文对于以上问题进行分析讨论,并尝试给出建议,以期促进江苏动漫产业更好地发展。

As a major province in the animation industry,Jiangsu Province has four national animation bases and two national film and television network animation experimental parks.The number of animation and related enterprises is also among the top in the country.Since 2006,under the guidance of national policies,Jiangsu Province has formed the advantage of gathering animation enterprises and produced a large number of excellent enterprises and works.However,in the long-term development,the animation industry in Jiangsu Province has also encountered development bottlenecks such as integration without clustering,excessive reliance on processing,and lack of originality.This study analyzes and discusses the above issues,and tries to give suggestions,with a view to promoting the better development of Jiangsu animation industry.