互动仪式链视角下体育网络社区用户互动行为探究——以虎扑APP篮球社区为例

Research on User Interaction Behavior of Sports Network Community from the Perspective of Interactive Ritual Chain: Taking Hupu APP Basketball Community as an Example

由新媒介技术与互联网架构出的虚拟网络社区,成为现实空间的延伸。从互动仪式链的视角出发,结合虎扑APP篮球社区,解读体育网络社区中用户的互动行为。发现:虚拟共聚、严格设限的群体边界以及基于话题的共同关注和情感体验是互动形成的必要条件;用户主要通过资讯共享、二次创作、社交互动的方式进行互动,产生动态变化的情感能量,从而强化用户身份认同并捍卫群体道德标准,并且形成群体团结和群体符号;体育网络社区中存在的语言暴力、成员弱连接和群体极化现象是阻碍体育网络社区健康发展的重要现实问题。结论:可以通过完善平台把关机制、开展线下主题活动、培养用户媒介素养三个方面来共同打造良好的体育网络社区生态环境。

The virtual network community constructed by new media technology and the Internet has become an extension of the real space. From the perspective of the interactive ritual chain,combined with the basketball community of Hupu APP,this paper interprets the user interaction behavior in the sports network community. It is found that virtual co-location,tightly constrained group boundaries,and topic-based shared concerns and emotional experiences are necessary for the formation of interactions. Besides,users mainly interact through information sharing,secondary creation and social interaction,generating dynamic emotional energy,thereby strengthening user identity and defending group moral standards,and forming group unity and group symbols. Finally,the phenomena of language violence,weak member connection and group polarization in the sports network community are important practical problems that hinder the healthy development of the sports network community. It is suggested to improve the platform check mechanism,carry out offline theme activities and cultivate users’ media literacy in order to jointly create a good sports network community ecological environment.