中药材生态产品价值核算及实现的策略分析

Strategic analysis on value accounting and realization of ecological products of Chinese materia medica

绿色农业成为新时代农业改革的"风向标",中药生态农业的发展理念和新技术新模式的形成为优质绿色生态产品的供给提供动能.道地药材作为一种特殊的生态产品,具有重要的药用价值、经济价值、生态价值和文化价值.大力发展道地药材生态种植,推进中药材生态产品价值实现对扎实推进中药农业绿色高质量发展和质量兴农战略实施具有重要意义.因此,该文重点综述了当前生态产品价值实现的发展现状和典型案例,提出了道地药材生态产品价值实现的优势.在此基础上,从供给服务、生态服务和文化服务三大方面建构了中药材生态产品价值核算体系,明确了实现生态产品价值的手段和方法.最后提出了中药材生态产品价值实现的路径和建议:①加强中药材生态种植生产实践,创新生态产品价值实现模式;②推进全国道地药材生态种植基地建设,扩大优质生态产品的供给能力;③提升生态中药材质量安全,打造优势道地药材生态种植品牌;④完善生态产品价值体制机制建设,保障中药材生态产品价值实现;⑤强化生态意识教育宣传,提升社会公众对中药材生态产品价值的认识.

Green agriculture has become the"wind vane"of agricultural reform in the new era.The development concept of Chinese materia medica(CMM)ecological agriculture and the emergence of new technologies provide momentum for the supply of high-quality green ecological products.As special ecological products,Dao-di herbs have medicinal,economic,ecological,and cultural values.The ecological planting of CMM and the value realization of ecological products are of great significance for the high-quality development of CMM agriculture and for prospering agriculture by improving quality.Therefore,this paper reviews the development status and typical cases,and puts forward the advantages of ecological product value realization of Dao-di herbs.On this basis,a value accounting system for ecological products of CMM was constructed from three aspects:supply services,ecological services,and cultural services.Finally,the suggestions for realizing the value of CMM ecological products are put forward.①It is suggested to strengthen the practice of ecological planting and production of CMM,and innovate the value realization model of ecological products.②The ecological planting bases of Dao-di herbs should be constructed to enhance the supply capacity of high-quality ecological products.③The quality and safety of ecological CMM should be improved to create the ecological planting brand of Dao-di herbs.④The ecological product value system and mechanism should be improved for realizing the value of CMM ecological products.⑤The education and publicity should be strengthened to raise the public awareness of the value of CMM ecological products.